Monday, April 23, 2012

"Like me!"...whether you want to or not!

In the past few years the word "Like" has taken on a whole new meaning. Instead of being more of a feeling it's become a way of giving a nod to someone or something on Facebook. And "Like Me" has become a call to action from a friend, relative, or even someone you barely know- an assignment. "You don't really know me but it would help me if you would login to your Facebook account, search for my cause, project, or company, and then click the "like" button." Does this annoy you? because it's often annoying to me...not because it's all that difficult but because I don't want my friends to buy your product if I don't really believe in it or like it.

Don't get me wrong - I click the "Like" button all the time- but it's unsolicited - which means I really cared about your idea, product, or art enough to risk telling my friends. I'm gearing up to launch a new iPad app for kids in the next month or so. Believe me - the thought of asking everyone I can reach for help is tempting but is it the right move?

I get it- the more likes you have the more successful you might become and all of us want success- but we won't be if our products aren't good enough to gain "likes" the natural way...the way "like" used to be...like when you asked your friend if they liked their burger?..."no, it was too cheesy!" I mean c'mon- you don't tell a joke and then ask, "Was that funny?" You simply don't have enough Facebook, Twitter, (insert other social media site here) fans/friends/whatever to get the kind of momentum you need to be successful by soliciting artificial love. So the artificial likes are just that - fake - and if the product isn't that good none of those "likes" will amount to anything.

As an entrepreneur I think asking a virtual stranger to "Like" your product actually weakens your brand. Actions speak louder than words so to me asking someone to give a recommendation with no regard for their true feelings says, "My product is too weak to become successful on its own so I'm going to need you to help me trick other strangers into thinking that people think my product is "the BOMB" when in reality I don't even believe in it myself.

On the other hand I'm a realist. I know that without a few early "Likes" many of your Facebook friends will never get the chance to see what you've been working on. Your worried that your Facebook post will get buried by other posts that are getting "Likes" right? This is where I think it's good to use a few of your close friends and family. These people get you and care enough to go out of their way to give your project a little push. They aren't hoping you'll fail and they'll be there for your next project. More importantly they'll be there to cheer you up if it doesn't do too well.

YouTube is the best example that ideas and products can spread like the bubonic plague. If you post a video that people find amazingly: hilarious, useful, disturbing, informative, emotional, etc. They'll do all the "Liking" for you...so much that you won't be able to control it. So be bold, original, and creative. Believe in yourself and leave the "liking" to the people that actually dig your stuff.

13 comments:

  1. Yes, well you do make valid comments here. On the other hand I know you did it, the care and compassion that goes into everything you do (that I have seen so far). So ask me. Tell me about your project and where I can go to like it. There is nothing wrong with informing us - then leave it up to us to like or not like. But do at least give us the opportunity.

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    1. Oh, yes - I didn't mean to imply that you don't make announcements. Yes - I announce like crazy and will continue to but I don't ask you to click "like" because I think that's over-reaching. Thanks for the point - I probably should have made it more clear in the post.

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  2. well i dont facebook anymore. it has been almost 2 years. the like button is kinda,ummm,well...i will keep this comment "G" rated. so far from what i have seen of your work i think its fab....i have full intentions of buying your books from barnes and noble, but i just havent found myself on there just yet. i will get on there soon. i have an almost 2 year old i can read too. i hope your day goes well Will. I dont know you,but i can tell you have a warm heart and that makes me wish wonderful things for you.

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    1. Wow! Thanks! I hope this post didn't come off too negative - it was really meant to be thought provoking. :)

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  3. Seeking "likes" can turn obnoxious pretty quickly. I'm fortunate in that I have a lot of followers currently, so if I post something new they often share it and I gain new "fans". If what you do is genuinely good, the people will come to it eventually. Sort of like the cornfield in "Field of Dreams". ;)

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  4. Will, I liked your post on facebook as you asked. Where's my discount coupon?

    You hit one of my recent pet peeves- When corporations(and then the general public) exploit a feature in social network systems. As stated, it dilutes the original intent of the feature and desensitize us to really great things that are shared. Another example of this is the "retweet" on twitter. Thanks for the post, keep up the big thinking.

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  5. Will, I really appreciate this post. I have such a similar thought process about the whole social media, promo thing. I also like how David, above, used the word "desensitize." I think that's it in a nutshell. Also Jeff and the "Field of Dreams" analogy. That said, I see myself "liking" just about anything you do. Your work and your thought-provoking posts never disappoint!

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    1. Thanks Linda, won't it be interesting to see where social media is in 10 years? 20? :)

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    2. Very interesting indeed! Will it promote world peace or will it promote never, ever leaving your house again, (hee hee)?

      Thanks so much for that FB shout-out by the way! Even better than a "like!"

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  6. So true! Thanks WillTerry.com for keepin' it real!

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  7. Thanks for the good advice. :) I'm just starting out, bit by bit, and it can be discouraging to not get the support you'd hoped fo,r from people you know, even when you've asked for it. But you bring up the good point that artificial likes weaken the brand. Who wants sub-par stuff, right? An unsolicited "like" is alot more satisfying, and that is what keeps me inspired to keep going and evolve as an artist. Way to put things in perspective!

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