Wednesday, January 2, 2013
Ask For An Honest Critique
Oh, and don't buy American.
What? Don't you care about your country?
Of course I do - but supporting manufacturers because of geographic location or membership in a group is devolutionary. Good products come through trial and error and plenty of failure. Good companies too. Products are like living organisms and giving artificial unearned support will only weaken a product by providing positive feedback for poor performance and secure mediocrity. If you really want a company to evolve you should only support them when they have earned your business. In nature if an organism can't cut it - it get's replaced.
So shouldn't we want the same for our books, art, illustration, animation, ebooks, and story apps? Shouldn't we wish for an honest critique even thought what we hear or read might be very painful? Of course we want a 5 star review and a description that will send customers flocking to our _______, but what if it's undeserved? How do you feel when you watch, read, or use something you bought because of a good review - only to be disappointed later? We are fast becoming a society that relys on reviews more than ever. With more products and services available online we often buy items that we don't get to experience until they reach our doorstep or tablet.
If you and I want to survive and thrive we need to create - get good feedback - make changes and create again - repeating this process over and over. We shouldn't get caught up in trying to game the system with "like me" - "vote for me" - "give me a good review" or "give me a 5 star rating". This is time WELL wasted! If your product doesn't cause an emotional change in your target audience you failed - isn't it wonderful? Wonderful because you did it! Rather than trying to peddle a bike with flat tires make a new bike - one that's pumped up and ready to go. Ask for an honest critique so you can evolve and say "thank you."