Sunday, December 18, 2011
7 Reasons You Should Be Blogging
I think a lot of artists want to sequester themselves in their studio, nook, or cave and create - it's natural since our work is often very personal. But! The audience we create for wants to know more about us than just browsing our online portfolios. "But Will, what if I don't have an audience?" Here are 7 reasons you should be blogging anyway:
1) Online Journal of Your Progress -So what if you think nobody is reading - do it for you. Being selfish with your blog is a good thing - you'll do more of what you want and ironically that will make your blog more valuable to like minded people.
2) For Your Mom -Your mom wants to know what you're up to and if you're regularly blogging you can get a quick follower by letting her know.
3) Accountability -Having assignments and deadlines are good for us. If you know that you owe your blog an update you'll be more likely to log out of Facebook and get on with working on you - which is a good thing right? Good drawing skills require exercise - get crackin!
4) Learning -If you treat it right you'll actually learn more than if you don't blog. Not all blog posts are the same but sometimes you might want to teach a process, idea, or technique. Inevitably you'll have to look stuff up so you don't sound like a moron (like me) - there, now you're learning.
5) Help Others -Probably the best reason to blog. We're all in this together. I'm a product of many artists and teachers along the way - some I've given credit to - some I've forgotten or don't realize the impact they've had on my career - some I've borrowed from...ok, stolen - but you get the point. We all get help - blogging is a way to repay.
6) Story -Like I mentioned in the beginning - people want to know about the artist behind the art. In fact I'll go as far as saying that most people purchase the artist just as much as the art it's self. I'm constantly surprised and disappointed when I run across an artist's website with great work but no blog. I want to know the human side behind the craftsman. I want to learn from them - know what they're into besides making art.
7) Selling Stuff -Money often gets a bad wrap. Sometimes we look down on those who aren't afraid to come right out and talk about making money or running a business - like we're above it. Let me make a case for money. Everyone wants it and everyone needs it. Without it we don't have a car, home, clothing or food - so money is life. So perhaps #7 should be 7) Making Life (that sounded wrong but you get the point) As artists we have to sell our work in some form be it originals, prints, books, apps, ebooks, cards, stamps, collectibles, animations, etc. Developing a good blog following is a great way to get the word out when you have a new _______ to offer.
I've mentioned why I blog before but I thought I would try to give a more complete list because I know how much it's helped me. When I first started I'll have to admit it seemed really weird. "I'm writing to myself...this is strange...nobody even knows I have a blog...nobody cares...people will laugh at me...I have body odor, etc"
It's never too late to start a blog but if you wait, you'll be that much further behind when you realize, "I should have started last year".