Friday, February 18, 2011
Michelle Bayuk answers your questions!
Today I have a treat for you - Michelle Bayuk (Director of Marketing for Albert Whitman & Company) has agreed to answer questions from any of you. She is NOT an editor but she can answer questions related to publishing and specifically marketing in this crazy world of children's books. Albert Whitman has been very good to me over the years and I am now working on my sixth book with them. They have quite a track record from their early beginnings in 1919 they've seen their fair share of successes including the very popular "Box Car Children" series (which my mom read to me as a child).
Before coming to A.W. she served as the Marketing Director for the Children's Book Council as well as marketing and publicity positions at several other children’s book publishers, including Millbrook Press and Scholastic.
She's very qualified and very gracious to agree to answer questions you may have. So you can leave a question in the comments and in a few days I'll post her responses in another post.
I'll start by asking the first question: Michelle, what kind of mistakes do you see beginning illustrators or for that matter professional illustrators make as far as the business side of their careers?...and don't use my name :)